SEO Training Course

Search Engine Optimisation (SEO) helps your customers to find you online easily and to learn about your business. This 1 day workshop will give you the tools you need to get your website noticed in Google, Bing and Yahoo search results. It is important to understand how search engines work before you can optimise your website. We explain how Search Engine Optimisation (SEO) works and give you tips and guidelines on implementing SEO for your site.

This course is exclusively available for customised, in-company training. If you have a number of staff members you would like to train in best-practice SEO techniques, we can create a 1-day workshop around the needs of your business.

  • What Are The Benefits?
  • Course Content
  • What is SEO?
  • The Next Step

What are the benefits of attending this SEO Course?

  • Learner-Friendly Training

    An air of mystery sometimes surrounds the process of search engine optimisation. This course makes SEO accessible to all.
  • Expert Trainers

    Get tips and advice from our experienced trainers, who are actively working in the field of digital marketing.
  • Practical, Relevant Skills

    We teach skills that can be applied directly to your own role or business.

What is covered on this SEO Training Course?

  • The basics of SEO

  • Anatomy of a SERP

  • On-Site Optimisation (Keywords and Meta tags)

  • Off-Site Optimisation (Link Building)

  • Technical factors of SEO

  • The User Experience

  • Overview of Content Marketing

  • How to implement SEO for your website

What is SEO?

Search Engine Optimisation (SEO) is the practice of increasing your profile in the search results of search engines such as Google, Yahoo and Bing.

There are many ways to do this, such as specific features that search engines look for and general, best-practice guidelines to follow in order to make your website user-friendly and informative.

Our goal is to help you understand the fundamentals of SEO so that you can begin to implement them within your own website.


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Our SEO Course is Module 1 in a 3 day Digital Marketing Course. Here are some other options you might like to consider:


  • Social Media Marketing
    This is also a 1 day workshop, which covers essential tools of Social Media along with top social media sites such as Facebook, Twitter and LinkedIn.

  • Google Adwords and Analytics
    This is the third of our 1 day digital marketing workshops, which focuses on how to manage Google Adwords successfully to advertise your business and understanding the Google Analytics tool.

  • Digital Marketing
    All of our 1 day digital marketing workshops combined make up our Digital Marketing course. This is a great option if you want to gain a comprehensive view of digital marketing and how it can work for your business.

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Meet our Team of Trainers

Working with Ireland's leading brands: