Sales Training Course

Our Sales Training Course is suited to sales professionals of all levels. Whether you are a seasoned sales executive, or someone who would like to move into a sales role, you will take away versatile, relevant skills that you can begin to use immediately. There are plenty of opportunities to engage in both theoretical sales learning and practical discussion and role play during this 2 day workshop.

This course is exclusively available for in-company bookings. In-company training means that we come to your premises and deliver sales training to your team on a date that suits you best.

  • What Are The Benefits?
  • Course Content
  • In-Company Training
  • Who Attends?

What are the benefits of this Sales Training Course?

  • Effective Sales Techniques

    Our trainers' experience selling in a variety of sectors enhances the course curriculum and lends credibility to the tried-and-tested techniques covered during this course.
  • Developing a Structured Approach to Selling

    One of the key factors to increasing sales and maintaining consistently high sales figures is having a strong structure to your sales process. Organised sales people are effective sales people.
  • Confidence & Motivation

    The practical style of this course means that you will spend time in discussion and role playing in potential sales scenarios. This will help you feel more self-assured when putting your new skills into practice.
  • A Fresh Approach

    One of the greatest benefits of learning in this group environment is the benefit of different perspectives. Our trainers encourage discussion and bring their own experiences and advice to the table.
  • Identify Your Strengths & Weaknesses

    Your communication style is unique. During this course, we will help you to identify and evaluate your strengths, areas for improvement and your individual communication style.

What is covered on this Selling Skills Course?

  • Module 1: Understanding Your Role

    Characteristics of a successful sales professional
    Attitudes and empowering beliefs
    Identifying barriers to performance
    The 7 Step Sales Process
  • Module 2: Planning and Preparation

    Developing a sales strategy
    Prospecting and developing new business
    Making appointments by telephone
    Defining call objectives
  • Module 3: Initiating the Sale

    Building your credibility
    How to create confidence and trust
  • Module 4: Pitching and Closing

    Opening the call and pitch
    Setting the scene
    Communication and influencing skills
    Establishing customer needs
    Closing the sale
  • Module 5: Troubleshooting

    Handling objections
    Presenting your solution
    Time management
  • Module 6: Maintaining Relationships

    After-sales service
    Territory management

Tailored Training for Your Team

What is In-Company Training?


"In-company training" is a high-impact form of training whereby we deliver a sales training workshop exclusively to your team, at your premises or a venue of your choosing. You gain date flexibility by choosing in-company training, meaning you can run the workshop during quieter business periods and minimise downtime.

As the programme is focused on your business, this style of training is extremely effective for training an entire team in consistent skills, or addressing challenges that are relevant to your sales professionals.

Customised for Maximum Benefit to Your Business


Tailoring is a major benefit of in-company training. When delivering a Sales Training Workshop to a client, we can customise the course content to focus on goals and challenges that are relevant to the sales professionals attending. This optimises the positive impact for each individual, and for the business as a whole.

Get Started


You can use the buttons below to request a free, tailored quotation for your sales training or ask us a quick question about how the training will work best for your team.

Who Attends This Sales Training Course?

Our in-company sales training workshops are suited to participants from a wide variety of roles. It is particularly beneficial for:

  • Business Owners


    This course teaches the fundamentals of the sales process. Becoming familiar with this process is crucial for all business owners.
  • Account Managers


    Although the role of account manager is more focused on retaining business and developing relationships, it's extremely beneficial for active account managers to understand essential selling skills.
  • Sales Executives


    Whether this is your first selling skills course or you view this workshop as a refresher, you will leave with practical techniques that work.
  • Team Leaders, Managers, Supervisors


    If you manage a sales team, it's important to understand the team's roles fully to be able to support, advise and motivate your team.
  • Complete Beginners


    If you have no sales experience, but an interest in learning how to sell effectively, this course is the perfect choice for you.

Download full Sales Course Brochure

Download brochure

Meet our Team of Trainers

Working with Ireland's leading brands: