Sales Training Course

Our Sales Training Course is suited to sales professionals of all levels. Whether you are a seasoned sales executive, or someone who would like to move into a sales role, you will take away versatile, relevant skills that you can begin to use immediately.

There are plenty of opportunities to engage in both theoretical sales learning and practical discussion and role play during this 2 day workshop. Each module of our sales training programme is designed to enhance your career as a successful sales professional.


  • What Are The Benefits?
  • Course Content
  • Who Attends?
  • FAQ

What are the benefits of this Sales Training Course?

  • Effective Sales Techniques

    Our trainers' experience selling in a variety of sectors enhances the course curriculum and lends credibility to the tried-and-tested techniques covered during this course.
  • Developing a Structured Approach to Selling

    One of the key factors to increasing sales and maintaining consistently high sales figures is having a strong structure to your sales process. Organised sales people are effective sales people.
  • Confidence & Motivation

    The practical style of this course means that you will spend time in discussion and role playing in potential sales scenarios. This will help you feel more self-assured when putting your new skills into practice.
  • A Fresh Approach

    One of the greatest benefits of learning in this group environment is the benefit of different perspectives. Our trainers encourage discussion and bring their own experiences and advice to the table.
  • Identify Your Strengths & Weaknesses

    Your communication style is unique. During this course, we will help you to identify and evaluate your strengths, areas for improvement and your individual communication style.

What is covered on this Selling Skills Course?

  • Module 1: Understanding Your Role

    Characteristics of a successful sales professional
    Attitudes and empowering beliefs
    Identifying barriers to performance
    The 7 Step Sales Process
  • Module 2: Planning and Preparation

    Developing a sales strategy
    Prospecting and developing new business
    Making appointments by telephone
    Defining call objectives
  • Module 3: Initiating the Sale

    Building your credibility
    How to create confidence and trust
  • Module 4: Pitching and Closing

    Opening the call and pitch
    Setting the scene
    Communication and influencing skills
    Establishing customer needs
    Closing the sale
  • Module 5: Troubleshooting

    Handling objections
    Presenting your solution
    Time management
  • Module 6: Maintaining Relationships

    After-sales service
    Territory management


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Who Attends This Sales Training Course?


We always have a varied mix of participants on our Sales Training Courses. Here are some examples of the kind of people who attend this course:


  • Business Owners
    This course teaches the fundamentals of the sales process. Becoming familiar with this process is crucial for all business owners.

  • Account Managers
    Although the role of account manager is more focused on retaining business and developing relationships, it's extremely beneficial for active account managers to understand essential selling skills.

  • Sales Executives
    Whether this is your first selling skills course or you view this workshop as a refresher, you will leave with practical techniques that work.

  • Team Leaders, Managers, Supervisors
    If you manage a sales team, it's important to understand their role fully to be able to support, advise and motivate your team.

  • Complete Beginners
    If you have no sales experience, but an interest in learning how to sell effectively, this course is the perfect choice for you.


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Frequently Asked Questions


  • Do I need experience to attend this course?
    You don't need any previous sales experience to attend this course. We recommend this course for anyone who is interested in learning effective sales skills.

  • I have been selling for years. How will this course benefit me?
    We find that experienced sales professionals use this course as a refresher and a source of new ideas and perspectives for their existing roles.

  • What do I need to bring?
    Just bring yourself and your interest in learning! We will provide lunch, free parking, refreshments and course materials.

  • Is role play essential to this course?
    Learning through role playing potential selling scenarios is the most effective way to cement your new skills and iron out any areas for improvement. Our trainers will make sure that you are at ease and gaining constructive advice at all times.

Do you have any other questions? We will be happy to help. You can click to ask a question below or call us on 01 861 0700.

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Meet our Team of Trainers

Working with Ireland's leading brands: