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Digital Marketing Course

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Why Digital Marketing?

Digital marketing is an essential skillset for those searching for a new way of selling, raising their company profile or simply wishing to increase brand awareness.

Broaden your Business Horizons...

Our 3 day course begins with SEO, or Search Engine Optimisation training. Our experienced trainers take you through optimising the content of your website and understanding how search engines like Google, Bing and Yahoo work.

The second day of the course focuses on social media and the best strategies for using the most powerful social media sites, like Facebook, Twitter and LinkedIn to your advantage.

On Day 3, you learn how Google Adwords works and how to create successful, profitable campaigns. We will teach you how to use the Google Analytics tool to boost the number of visits to your website.



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  • Course Content

  • The Next Step

  • Locations

  • Group Training

Request Full Course Brochure

What is covered in this Digital Marketing Course? 

  • Understanding how Search Engines work
  • The Importance of Keywords(SEO)
  • Implementing SEO for your website/business
  • Driving traffic to your website
  • Developing Social Media Strategy
  • How to Use Facebook for Business
  • How to Use Twitter for Business
  • How to Use LinkedIn for Business
  • Overview of Google+ and Video Marketing
  • How to Setup a basic Google Adwords (Pay per click advertising) campaign
  • Understanding and using Google Analytics to analyse the traffic on your website

Full Course Brochure

If you would like to instantly download a brochure or receive a brochure by post please click the links.


The Next Step…

After a great training course, the natural questions are “What next?”, “What else can I learn?” and “How can I progress these skills even further?”

Continual development is the sign of a healthy career. Those who are steadily learning and adding to their personal skillset will always have plenty of new challenges, career paths and achievements on the horizon.

Take a look at some of these “next step” options that we feel will benefit you once you have completed our Digital Marketing Course.


Why not give us a call to discuss the best follow-on course for you?

Digital Marketing Courses held throughout Ireland

If you require dates in any of our locations please ask us and we would gladly help.

We currently run our Digital Marketing Course nationwide and On-site if you would like to enquire about venues please view them by county here

In-Company & Group Training

Professional Development has over 25 years experience of providing customised training programmes for a wide range of organisations. We do not simply provide you with an ‘off the shelf programme’, we deliver to meet your specific needs. Find out more



Call: 01 8610 700

Email: info@pdlcourses.ie

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