Digital Marketing Course

This Digital Marketing course is for anyone who wants to become familiar with the essential tools of social media, SEO (search engine optimisation) and Google Adwords and Analytics. Over the course of this 3 day workshop, we will equip you with the knowledge and skills to kick start your career in digital marketing.

A wide variety of people attend this course, from business owners and managers seeking to understand how digital marketing affects their business, to those responsible for implementing digital marketing in their workplace. No experience is necessary, so we recommend this course for anyone with an interest in digital marketing.

  • What Are The Benefits?
  • Course Content
  • How Is This Course Delivered?
  • FAQ

What are the benefits of attending this Digital Marketing Course?

  • Practical Skills

    This course is designed to give you skills that you can implement immediately. Our goal is that you will leave this 3 day course, confident that you can apply your new tools and strategies in your workplace or career.
  • Expert Advice

    Our digital marketing trainers are actively involved in the field of digital marketing, offering cutting edge advice and tips throughout this workshop.
  • Clear Understanding

    We take the "fear factor" away from digital marketing, approaching each module in clear, understandable sections.

What is covered on this Digital Marketing Course?

  • Module 1: SEO

    Understanding how Search Engines work
    The importance of keywords in SEO
    Driving traffic to your website
  • Module 2: Social Media

    Developing a Social Media strategy
    How to use Facebook for business
    How to use Twitter for business
    Optimising LinkedIn for business
    Overview of Google+ and Video Marketing (YouTube, Vimeo)
  • Module 3: Google Adwords and Analytics

    Finding your way around Google Adwords
    How to set up an Adwords (Pay Per Click) Campaign
    Understanding Google Analytics
    How to make Google Analytics work for your website

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Broaden Your Business Horizons

This Digital Marketing course is delivered in 3 distinct modules over 3 consecutive days. We encourage discussion and active learning during our courses, giving ample opportunity for questions, feedback and group activities.

Day 1 begins with Search Engine Optimisation (SEO), which is the science of how to construct your website so that it gets noticed by Google and other search engines, including Bing and Yahoo.

Day 2 focuses on the fundamentals of Social Media. We cover the major players, such as Facebook, Twitter and LinkedIn and discuss how to create an effective social media strategy.

The last day of the course is devoted to the powerful tools of Google Adwords and Analytics. You will learn how to find your way around these platforms and how they can be utilised to get the very best from your website and advertise your business online.

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Frequently Asked Questions: Digital Marketing

  • Do I need digital marketing experience to attend?

    No, this course is suitable for complete beginners. It is helpful, although not essential to have a Facebook, Twitter and LinkedIn account before you attend, just to become familiar with their look and functions.

  • What do I need to bring?

    Just bring yourself! We will provide course materials, lunch and refreshments.

  • How is this course delivered?

    This is a 3 day course, running from 9.30 am until 5.00 pm each day. Day 1 covers SEO, day 2 focuses on Social Media and Day 3 is all about Google Adwords and Analytics.

  • Who attends this course?

    People from many different backgrounds attend this course. Some people attend to gain an overview of how digital marketing works, while others are seeking practical skills that they can apply in a digital marketing role.

Do you have any other questions? We will be happy to help. You can click to ask a question below or call us on 01 861 0700.

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