Digital Marketing Course

This Digital Marketing course is for anyone who wants to become familiar with the essential tools of social media, SEO (search engine optimisation) and Google Adwords and Analytics. Over the course of this 3-day workshop, we will equip you with the knowledge and skills to kick start your career in digital marketing.

A wide variety of people attend this course, from business owners and managers seeking to understand how digital marketing affects their business, to those responsible for implementing digital marketing in their workplace. No experience is necessary, so we recommend this course for anyone with an interest in digital marketing.

  • What Are The Benefits?
  • Course Content
  • How Is This Course Delivered?
  • FAQ

What are the benefits of attending this Digital Marketing Course?

  • Gain Practical Digital Marketing Skills

    This course is designed to give you skills that you can implement immediately. Our goal is that you will leave this 3 day course, confident that you can apply your new tools and strategies in your workplace or career.

  • Expert Advice from Digital Marketing Practitioners

    Our digital marketing trainers are actively involved in the field of digital marketing, offering cutting edge advice and tips throughout this workshop.

  • Clear Understanding of Digital Marketing

    We take the "fear factor" away from digital marketing, approaching each module in clear, understandable sections.

  • Become Familiar with Digital Marketing

    Get familiar with digital marketing terminology and resources available to every digital marketer.

What is covered on this Digital Marketing Course?

  • Module 1: SEO

    The basics of SEO
    Anatomy of a SERP
    On-Site Optimisation (Keywords and Meta tags)
    Off-Site Optimisation (Link Building)
    Technical Factors of SEO
    The User Experience
    Overview of Content Marketing
    How to implement SEO for your website
  • Module 2: Social Media

    What is social media?
    Overview of current social media platforms
    Key elements to consider when creating a Facebook page
    Growing and engaging your Facebook audience
    Facebook Apps
    Facebook Advertising
    Understanding Twitter jargon
    Tools to make Twitter easier
    How to use Twitter for business
    Twitter Advertising
    LinkedIn for business
    How to grow your LinkedIn network
    Utilising recommendations on LinkedIn
    LinkedIn Groups
    Video marketing (overview of YouTube)
    Developing a Social Media Strategy
    Content Marketing
    Social Media and SEO
    Social Media Monitoring and Measurement
    Managing your online reputation
  • Module 3: Google Adwords and Analytics

    How Google Adwords works
    Google Adwords terminology
    How to set up an Adwords (Pay Per Click) Campaign
    Overview of Display Advertising in Google Adwords
    Introduction to Retargeting
    Understanding Google Analytics
    How to make Google Analytics work for your website
    Using Goals and Segments in Google Analytics

Broaden Your Business Horizons

This Digital Marketing course is delivered in 3 distinct modules over 3 consecutive days. We encourage discussion and active learning during our courses, giving ample opportunity for questions, feedback and group activities.

Day 1 begins with Search Engine Optimisation (SEO), which is the science of how to construct your website so that it gets noticed by Google and other search engines, including Bing and Yahoo.

Day 2 focuses on the fundamentals of Social Media. We cover the major players, such as Facebook, Twitter and LinkedIn and discuss how to create an effective social media strategy.

The last day of the course is devoted to the powerful tools of Google Adwords and Analytics. You will learn how to find your way around these platforms and how they can be utilised to get the very best from your website and advertise your business online.

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Frequently Asked Questions: Digital Marketing

  • Do I need digital marketing experience to attend?

    No, this course is suitable for complete beginners. It is helpful, although not essential to have a Facebook, Twitter and LinkedIn account before you attend, just to become familiar with their look and functions.

  • What do I need to bring?

    Just bring yourself! We will provide course materials, lunch and refreshments.

  • How is this course delivered?

    This is a 3 day course, running from 9.30 am until 5.00 pm each day. Day 1 covers SEO, day 2 focuses on Social Media and Day 3 is all about Google Adwords and Analytics.

  • Who attends this course?

    People from many different backgrounds attend this course. Some people attend to gain an overview of how digital marketing works, while others are seeking practical skills that they can apply in a digital marketing role.

Do you have any other questions? We will be happy to help. You can click to ask a question below or call us on 01 861 0700.

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