This Digital Marketing course is for anyone who wants to become familiar with the essential tools of social media, SEO (search engine optimisation) and Google Adwords and Analytics. Over the course of this 3-day workshop, we will equip you with the knowledge and skills to kick start your career in digital marketing.
This course is currently only available for in-company training. In-company training is an excellent way to get your entire team up-to-speed with digital marketing fundamentals.
This Digital Marketing course is delivered in 3 distinct modules over 3 consecutive days. We encourage discussion and active learning during our courses, giving ample opportunity for questions, feedback and group activities.
Day 1 begins with Search Engine Optimisation (SEO), which is the science of how to construct your website so that it gets noticed by Google and other search engines, including Bing and Yahoo.
Day 2 focuses on the fundamentals of Social Media. We cover the major players, such as Facebook, Twitter and LinkedIn and discuss how to create an effective social media strategy.
The last day of the course is devoted to the powerful tools of Google Adwords and Analytics. You will learn how to find your way around these platforms and how they can be utilised to get the very best from your website and advertise your business online.