Google Adwords and Analytics Course

This Google Adwords and Analytics course helps you understand and begin to utilise two of the most powerful tools available in online marketing. Google Adwords is a cost-effective way to advertise your business online. Google Analytics is a free tool, which will show you how visitors to your site behave and what adjustments you can make to improve how your website performs.

Our 1-day workshop takes you through the layout of these services, teaching you how to use both Adwords and Analytics efficiently and covers the terminology you'll need to understand before you begin working with these Google tools. This course is only available for in-company bookings.

  • What Are The Benefits?
  • Course Content
  • The Next Step
  • FAQ

What are the benefits of attending this Google Adwords & Analytics Course?

  • Understanding Google Adwords

    Become familiar with how the Adwords platform is set up and learn how to create a basic Adwords Campaign.
  • Discover the Benefits of Google Analytics

    Understand how to use Google Analytics and ways to update your website based on what you learn here.
  • Understanding Adwords and Analytics Terminology

    Half of the battle when beginning to work with these Google products is learning what the terminology means.
  • Tips and Guidelines from Experts

    Our trainers actively work in the field of Digital Marketing and will share the most up to date tips and techniques during the course.

What is covered on this Google Adwords and Analytics Course?


Module 1: Google Adwords

  • Overview: How Google Adwords Works

  • Google Adwords Terminology

  • How to set up an Adwords (Pay Per Click) Campaign

  • Overview of Display Advertising in Google Adwords

  • Introduction to Retargeting

  • Understanding Google Analytics

  • How to make Google Analytics work for your website

  • Using Goals and Segments in Google Analytics

Our Google Adwords & Analytics is Module 3 in a 3 day Digital Marketing Course. Here are some other options you might like to consider:


  • Social Media Marketing
    This is also a 1 day workshop, which covers essential tools of Social Media along with top social media sites such as Facebook, Twitter and LinkedIn.

  • SEO Training
    Learn how to optimise your website so that it is clearly visible in search engine results.

  • Digital Marketing
    All of our 1 day digital marketing workshops combined make up our Digital Marketing course. This is a great option if you want to gain a comprehensive view of digital marketing and how it can work for your business.

Frequently Asked Questions: Google Adwords and Analytics


  • Do I need any experience with Google Adwords and Analytics for this course?

    No previous experience is needed. This course is an excellent introduction to Google's Adwords and Analytics products.

  • Do I need to set up Google Adwords and Analytics accounts?

    No, but you will probably want to set up accounts and get started after you complete the course!

  • How is this course delivered?

    This is a 1 day workshop, running from 9.30 am until 5.00 pm. We will provide all of the course materials, lunch and complimentary parking.

  • Who delivers this course?

    Our Digital Marketing trainers are experienced training professionals, who also actively work in the field of digital marketing.

Do you have any other questions? We will be happy to help. You can click to ask a question below or call us on 01 861 0700.

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